Choose your analytics strategy: CRAP or CARE?
Wednesday, Nov 10, 2021
Most organizations seem to follow the CRAP strategy of digital analytics. They invest time and money in collecting data (C) and reporting it (R) , but avoid (A) analysis and postpone (P) action. But there is an alternative: they could choose to CARE about their digital analytics data: Collect (C) , Analyse (A), recommend actions (R) and experiment & execute (E). Using this simple two-step maturity model helps you to push your organization forward!