Speakers:

Mikko Piippo

Choose your analytics strategy: CRAP or CARE?

Date:

Wednesday, Nov 10, 2021

Time:

10:25 am

Room:

3

Summary:

Most organizations seem to follow the CRAP strategy of digital analytics. They invest time and money in collecting data (C) and reporting it (R) , but avoid (A) analysis and postpone (P) action. But there is an alternative: they could choose to CARE about their digital analytics data: Collect (C) , Analyse (A), recommend actions (R) and experiment & execute (E). Using this simple two-step maturity model helps you to push your organization forward!

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