Most organizations seem to follow the CRAP strategy of digital analytics. They invest time and money in collecting data (C) and reporting it (R) , but avoid (A) analysis and postpone (P) action. But there is an alternative: they could choose to CARE about their digital analytics data: Collect (C) , Analyse (A), recommend actions (R) and experiment & execute (E). Using this simple two-step maturity model helps you to push your organization forward!