Agenda 2019

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Tuesday, Nov 5, 2019

Tuesday

Tue

9:15 am

Tuesday, Nov 5, 2019 9:15 am

Keynote Speaker – Google Analytics and How to Avoid Bad Data

Speaker: Brian Clifton, International Google Analytics Expert & Best Selling Author

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Tuesday

Tue

10:00 am

Tuesday, Nov 5, 2019 10:00 am

How to turn quantitative data into qualitative insights

Speaker: Eugenia Burchi, Head of Product, Blogmeter

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Tuesday

Tue

10:15 am

Tuesday, Nov 5, 2019 10:15 am

Present & Future

Moderator: Paolo Zanzottera, Board Member, ShinyStat

Tuesday, Nov 5, 2019 10:15 am

Hands on sessions

Moderator: William Sbarzaglia, Digital Strategist & Data Scientist

Tuesday

Tue

10:20 am

Tuesday, Nov 5, 2019 10:20 am

AI in marketing, a to-do list

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Tuesday, Nov 5, 2019 10:20 am

Power BI Design Tips & Tricks

Speaker: Rasmus Bøgelund Christiansen, PowerBI Owner | Implementation and Data Strategist | UX Consultant, IMPACT Extend

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Tuesday, Nov 5, 2019 10:20 am

Analytics & CX – measure and optimise things that matter

Speaker: Mikko Piippo, Co-founder, Hopkins

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Tuesday

Tue

11:30 am

Tuesday, Nov 5, 2019 11:30 am

Demystifying Digital Attribution & Measurement (An eGaming industry perspective)

Speaker: Matz Lukmani, Product Lead, Attribution and Measurement, Google's EMEA

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Tuesday, Nov 5, 2019 11:30 am

Genesi di un Data Layer perfetto: analisi, reporting e un occhio al pregresso – Part 1

Speaker: Marco Cilia, Data Solutions Director, Connexia

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Tuesday, Nov 5, 2019 11:30 am

Preemptive Analytics

Speaker: Yehoshua Coren, Founder & Principal, Analytics Ninja LLC

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Tuesday

Tue

12:15 pm

Tuesday, Nov 5, 2019 12:15 pm

Data – the lifeblood of a culture of experimentation

Speaker: Steen Rasmussen, Founder, Director of Analysis, Research and User Motivation, IIH Nordic

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Tuesday, Nov 5, 2019 12:15 pm

Genesi di un Data Layer perfetto: analisi, reporting e un occhio al pregresso – Part 2

Speaker: Marco Cilia, Data Solutions Director, Connexia

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Tuesday, Nov 5, 2019 12:15 pm

Is truly an online/offline environment? Focus on merging Data from Multiple Data Source.

Speaker: Daniele Donzella, Business Intelligence Consultant & Partner, Altura Labs

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Tuesday

Tue

2:00 pm

Tuesday, Nov 5, 2019 2:00 pm

Keynote Speaker – Lessons in Analytics from a Former Product Manager

Speaker: Lizzie Allen Klein, Senior Data Analyst, Google

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Tuesday

Tue

3:05 pm

Tuesday, Nov 5, 2019 3:05 pm

The AI-Driven Marketing Strategy

Speaker: Alex Mari, Research Associate at the Chair for Marketing and Market Research, University of Zurich

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Tuesday, Nov 5, 2019 3:05 pm

CRO strategy and actionable insights

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Tuesday, Nov 5, 2019 3:05 pm

Dai Dati alla Customer Management

Speakers: Filippo Trocca, Chief User & Customer Intelligence Officer, Datrix Gianluca Marchio, Italo Treno

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Tuesday

Tue

3:50 pm

Tuesday, Nov 5, 2019 3:50 pm

Industria 4.0: Il valore del Deep Learning nel business

Speaker: Matteo Testi, CEO & Founder Deep Learning Italia, Icaro Artificial

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Tuesday, Nov 5, 2019 3:50 pm

​Data Driven UX: How to design for performance​

Speaker: Daniele Spigolon, Head of UX, Subito

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Tuesday, Nov 5, 2019 3:50 pm

Analytics killed the UX Research Star?

Speaker: Jorge Ramos, Analytics Lead, Zalando SE

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Tuesday

Tue

4:50 pm

Tuesday, Nov 5, 2019 4:50 pm

Mastering Attribution in a Cross Device world

Speaker: Tommaso Galli, Marketing Science Lead - Italy, Facebook

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Tuesday, Nov 5, 2019 4:50 pm

Workshop su come analizzare la user journey attraverso Google Data Studio

Speaker: William Sbarzaglia, Digital Strategist & Data Scientist

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Tuesday, Nov 5, 2019 4:50 pm

Find the most important KPIs to turn data into business opportunities

Speaker: Simona Poli, Planning and Analysis Director, DOCOMO Digital

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Tuesday

Tue

5:35 pm

Tuesday, Nov 5, 2019 5:35 pm

How to effectively train Google Ads’ Machine Learning for impactful Smart Bidding performance

Speaker: Valerio Ronchi, CEO & Founder, Fragos Media

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Tuesday, Nov 5, 2019 5:35 pm

Come analizzare la user journey attraverso Google Data Studio

Speaker: William Sbarzaglia, Digital Strategist & Data Scientist

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Tuesday, Nov 5, 2019 5:35 pm

Analytics for eCommerce: an integration between online and offline data to improve performance

Speaker: Enrico Pavan, Chairman, Marketing Analytics Summit Milan

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