Agenda Marketing Analytics Summit 2021

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Wednesday, Nov 10, 2021

Wednesday

Wed

9:35 am

Wednesday, Nov 10, 2021 9:35 am

GA4 & Universal Analytics per Ecommerce

Speaker: Enrico Pavan, Chairman, Marketing Analytics Summit Milan

Room:1

Wednesday, Nov 10, 2021 9:35 am

Google Data Studio per l’e-commerce

Speaker: William Sbarzaglia, Digital Strategist & Data Scientist

Room:2

Wednesday, Nov 10, 2021 10:25 am

Supercharging Marketing Analytics with the Modern Data Stack

Speaker: Ibrahim Elawadi, Senior Insights Advocate, Greenpeace International

Room:2

Wednesday, Nov 10, 2021 10:25 am

Choose your analytics strategy: CRAP or CARE?

Speaker: Mikko Piippo, Co-founder, Hopkins

Room:3

Wednesday

Wed

11:30 am

Wednesday, Nov 10, 2021 11:30 am

Set up a CRO Organization

Speaker: Camille Chaudet, French experts in Digital Analytics

Room:1

Wednesday, Nov 10, 2021 11:30 am

GA4 data on stage with Google Data Studio

Speaker: Mehdi Oudjida, Digital Analytics Consultant, Freelance (WISSI)

Room:2

Wednesday

Wed

12:20 pm

Wednesday, Nov 10, 2021 12:20 pm

Marketing Data Driven – Come definire una strategia basata sui dati

Speakers: Enrico Brambilla, Partner Solutions Architect, AWS Antonella Crea, B.U. Manager, Data Reply

Room:1

Wednesday, Nov 10, 2021 12:20 pm

The future of measurement

Speaker: Gunnar Griese, Analytics Specialist, IIH Nordic

Room:2

Wednesday

Wed

1:05 pm

Wednesday, Nov 10, 2021 1:05 pm

Lunch Break

Wednesday

Wed

2:15 pm

Wednesday, Nov 10, 2021 2:15 pm

How Google Analytics 4 is Shaping the Future of User Privacy

Speaker: Ken Williams, Google Business Lead, Search Discovery

Wednesday

Wed

3:05 pm

Wednesday, Nov 10, 2021 3:05 pm

Branding in the experience economy

Speaker: Francesco Fera, Director of Product Design & User Experience

Room:1

Wednesday

Wed

3:55 pm

Wednesday, Nov 10, 2021 3:55 pm

The little and the big why: The difference between KPI and ROI

Speaker: Steen Rasmussen, Founder, Director of Analysis, Research and User Motivation, IIH Nordic

Room:1

Wednesday, Nov 10, 2021 3:55 pm

Care and Feeding of Digital Analysts

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Room:2

Wednesday, Nov 10, 2021 3:55 pm

Data science in production with DevOps

Speakers: Danny Mawani Holmgaard, Lead Data Engineer, Lederne Henrik Varmer, Manager of Data & Analytics, Lederne

Room:3

Wednesday

Wed

4:45 pm

Wednesday, Nov 10, 2021 4:45 pm

Closing Session

Wednesday

Wed

5:00 pm

Wednesday, Nov 10, 2021 5:00 pm

End of MAS 2021

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