Agenda 2020
Marketing Analytics Summit

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Tuesday, Nov 10, 2020

Tuesday

Tue

9:30 am

Tuesday, Nov 10, 2020 9:30 am

Keynote Speaker | The Science of Getting Testing Right

Speaker: Hazjier Pourkhalkhali, Chief of Staff & VP Strategy, Episerver + Optimizely

Tuesday

Tue

10:20 am

Tuesday, Nov 10, 2020 10:20 am

Engage your contact management and lead nurturing for a fluid customer journey.

Speaker: Marco Gruppo, Solution Consultant, Adobe

Room:1

Tuesday, Nov 10, 2020 10:20 am

Come progettare, costruire e rappresentare una customer journey in Google Data Studio – Part.1

Speaker: William Sbarzaglia, Digital Strategist & Data Scientist

Room:2

Tuesday

Tue

11:10 am

Tuesday, Nov 10, 2020 11:10 am

The Age of Activation – The End of Analytics as We Know It

Speaker: Steen Rasmussen, Founder, Director of Analysis, Research and User Motivation, IIH Nordic

Room:1

Tuesday, Nov 10, 2020 11:10 am

Come progettare, costruire e rappresentare una customer journey in Google Data Studio – Part.2

Speaker: William Sbarzaglia, Digital Strategist & Data Scientist

Room:2

Tuesday, Nov 10, 2020 11:10 am

Rage against the machine(learning)

Speaker: Danny Mawani Holmgaard, Lead Data Engineer, Lederne

Room:3

Tuesday

Tue

12:00 pm

Tuesday, Nov 10, 2020 12:00 pm

Designing Experiences through Outcomes.

Speaker: Francesco Fera, Director of Product Design & User Experience

Room:1

Tuesday, Nov 10, 2020 12:00 pm

Google Ads and Offline Conversions

Speaker: Valerio Ronchi, CEO & Founder, Fragos Media

Room:2

Tuesday, Nov 10, 2020 12:00 pm

How to use Google Analytics and Google Tag Manager as SEO tool

Speaker: Mikko Piippo, Co-founder, Hopkins

Room:3

Tuesday

Tue

12:45 pm

Tuesday, Nov 10, 2020 12:45 pm

How to improve a full customer experience with Natural Language Processing analysis

Speaker: Daniel Smulevich, VP Analytics, Jellyfish

Moderator: Alessandro Chessa, CEO e Data Scientist, LinkaLab

Tuesday

Tue

2:00 pm

Tuesday, Nov 10, 2020 2:00 pm

Keynote Speaker: “Embrace a new era of Data Intelligence: empower your omnichannel customer journey analysis”

Speaker: Francesca Perucchetti, Web Analytics & DMP Solutions Consultant, Adobe

Tuesday

Tue

2:50 pm

Tuesday, Nov 10, 2020 2:50 pm

Attribution: theory and practice

Speaker: Mariia Bocheva, Automation and Attribution Specialist, Google

Room:1

Tuesday, Nov 10, 2020 2:50 pm

Data Studio 2020 Review

Speaker: Lee Hurst, Author, Speaker, Consultant, Developer

Room:2

Tuesday, Nov 10, 2020 2:50 pm

Vindica Te Tibi! Your Real Super Power is Your First Party Data

Speaker: Marco Frighetto, Head of Product, Booster Box

Room:3

Tuesday

Tue

3:35 pm

Tuesday, Nov 10, 2020 3:35 pm

Being Indispensable

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Room:1

Tuesday, Nov 10, 2020 3:35 pm

GA4: New Features & Overview

Speaker: Charles Farina, Head of Innovation, AdSwerve

Room:2

Tuesday, Nov 10, 2020 3:35 pm

Integrate machine learning on CRO’ Projects

Speaker: Daniele Donzella, Business Intelligence Consultant & Partner, Altura Labs

Room:3

Tuesday

Tue

4:30 pm

Tuesday, Nov 10, 2020 4:30 pm

Analyst umani in un mondo automatico

Speaker: Marco Cilia, Data Solutions Director, Connexia

Room:1

Tuesday, Nov 10, 2020 4:30 pm

Expanding the Capabilities of Google Data Studio

Speaker: Ahmad Kanani, Founder and head of analytics, Siavak Analytics

Room:2

Tuesday, Nov 10, 2020 4:30 pm

How to do Marketing Mix Modelling – experiences from Finland

Speaker: Petri Mertanen, Analytics Coach and Consultant, Mertanen Analytics

Room:3

Tuesday

Tue

5:15 pm

Tuesday, Nov 10, 2020 5:15 pm

Analytics in a Phygital World

Speaker: Enrico Pavan, Chairman, Marketing Analytics Summit Milan

Room:1

Tuesday, Nov 10, 2020 5:15 pm

What are the problems we are facing when making our customers look like superstars? And how are we ...

Speaker: Rasmus Bøgelund Christiansen, PowerBI Owner | Implementation and Data Strategist | UX Consultant, IMPACT Extend

Room:2

Tuesday, Nov 10, 2020 5:15 pm

Re-Imagine Your Coffee Ritual

Speaker: Dennise Yeh, Advisory Boad Member, Digital Growth, Vuna Origin Consulting

Room:3

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