Head of Data
Marco Cilia, classe 1976, è appassionato di informatica e internet sin dai tempi dei modem a 33k e delle connessioni solo dopo certe ore.
Inizia a lavorare come programmatore e realizzatore di siti, ma scopre il mondo del marketing e delle analisi statistiche degli accessi appena prima che Google lanci il suo Analytics, di cui è fiero utilizzatore sin dal giorno 1.
Da allora continua a studiare, sperimentare, divulgare e scriverne sul suo blog monotematico; dopo essere stato per 5 anni Head of Analytics in una grande agenzia italiana, è ora Head of Data presso Ragooo
Information about Marco Cilia's session will follow soon.
Director of Data Insights
Recognised internationally as a Google Analytics expert, Brian’s best selling books have sold more than 100,000 copies and are used by students and professionals worldwide. As Google’s first Head of Web Analytics for Europe (2005-8), Brian built the pan-European team of product specialists. A legacy of that work was the online learning centre and test known as the GAIQ, which for 10 years was the certification for analysts.
Brian has also been a guest lecturer at University College London (MSc, “Web Economics”), Copenhagen University, and the Stockholm School of Economics.
Currently Brian is Director of Data Insights at Search Integration – a company specialising in helping organisations gain in-house “metrics understanding” using Google Analytics in combination with other business intelligence tools. He is the founder of the cloud-based Google Analytics audit tool: Verified Data.
Information about Brian Clifton's session will follow soon.
Senior Data Analyst
Lizzie Allen Klein is a data analyst at Google, where she focuses on support analytics for Google consumer apps. Prior to this role, she ran experimentation and analytics on the Google Cloud Platform website. Aside from playing with her dog in the mountains of Colorado, she enjoys learning new data exploration techniques, using those techniques to better understand users and encouraging data-informed decision-making by sharing user insights.”
Information about Lizzie Allen Klein's session will follow soon.
Product Lead, Attribution and Measurement
Matz Lukmani (EMEA Product Lead, Attribution & Measurement) based in London (UK) has been with google for +4 years working on products like Google Analytics 360, AdWords, Attribution 360 and Firebase Analytics. He currently leads Attribution offerings within Google Ads, Search Ads 360 and Google Attribution in EMEA.
He has worked over 9 years in USA at various Analytics leadership roles at SAP, Bristol-Myers Squibb, Toys R Us, MediaCom, Triad Retail Media and PwC to name a few. He offers analytics consulting services in the field of web-analytics, predictive analytics and advanced text mining across a wide group of industries.
Information about Matz Lukmani's session will follow soon.
Research Associate at the Chair for Marketing and Market Research
University of Zurich
Alex Mari is a Research Associate at the Chair for Marketing and Market Research at the University of Zurich. He is currently studying the impact of Artificial Intelligence and Voice Assistants on both brands and consumers. Alex is former Head of Digital Marketing at Sonova Group, Brand Manager at Procter & Gamble and CEO of two technology-driven startups. He teaches digital marketing and transformation in business schools and equally loves academic, entrepreneurial, and managerial worlds.
Information about Alex Mari's session will follow soon.
Marketing Analytics Summit Milan
Enrico Pavan è da 15 anni consulente e formatore, specializzato in Digital Analytics e Conversion Rate Optimization. Nel 2016 ha fondato Analytics Boosters, azienda verticale in Digital Analytics e Conversion Rate Optimization.
Ha lavorato per diversi big players italiani e internazionali in molteplici industries, come ad esempio finance, retail, travel, gambling, luxury, fashion, sia B2B sia B2C.
Relatore presso importanti eventi legati alla digital analytics, big data & ecommerce sales strategies, nei primi mesi del 2014 ha ricevuto la nomination a “Pratictioner of the Year” mentre nel 2015 e 2016 è stato nominato nella categoria “Digital Analytics Rising Star” e “Most Influential Industry Contributor” nell’annuale “Excellence Awards Competition” indetto dalla Digital Analytics Association (DAA).
Nel 2018 tra i 10 “Top Pratictioner” della DAA. E’ autore di Applied Marketing Analytics, edito da Henry Stewart Publications nel febbraio 2015 e maggio 2018.
Information about Enrico Pavan's session will follow soon.
Digital Analytics and CRO Consultant
Mikko is analytics and optimisation consultant in Hopkins, a digital marketing agency he launched in 2016 with a few friends. Today, he works with clients in different industries including insurance, consumer credit, SaaS, ecommerce and public services helping the clients to plan, implement and use web analytics for optimisation.
Before starting his second career in digital marketing and analytics, Mikko was a historian specialised in medieval cultural history in the University of Helsinki. In 2008, he decided to turn his eyes from distant past to the future, from medieval parchments to digital analytics and marketing.
Information about Mikko Piippo's session will follow soon.
Born and raised in Spain, I moved to cold Berlin following my passion for Digital Analytics. Seven years and hundreds of data sets later, I'm still in love with the city and my job as Analytics Lead at Zalando. With a background in Information and Library Science, I see myself as an updated version of the old-school librarian that gives users the information they need. Besides my job, I love reading and playing guitar
Information about Jorge Ramos's session will follow soon.
Steen Rasmussen is one of Denmark’s most experienced online business profiles and presenters within website optimisation. He is the national representative of the Digital Analytics Association and has 10 years of practical experience with online optimisation of websites and web analytics – references range from strong Nordic brands such as Vestas and Ericsson to international profiles like Oracle and Johnson & Johnson.
Information about Steen Rasmussen's session will follow soon.
Jim Sterne, Conference Chair of the Marketing Analytics Summit is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written twelve books on using the Internet for marketing, most recently: Artificial Intelligence for Marketing: Practical Applications. He produced the 16-year-long run of the eMetrics Summit, and is co-founder and Board Chair Emeritus of the Digital Analytics Association.
Information about Jim Sterne's session will follow soon.
Chief User & Customer Intelligence Officer
Vita not available at the moment
Information about Filippo Trocca's session will follow soon.
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