Marketing Analytics Summit Agenda 2019

martedì 05 novembre 2019

08:00
Registration
10:15
Present & Future
Hands on sessions
Actionable Insights
10:20

How the new technologies impact on analytics and marketing

Session description

How to integrate Google Analytics, Google Optimize and Google Data Studio

Session description

Data Tracking, Tools set up and actionable insights

Session description
11:00
Refreshments & Expo Hall Time
11:30
Present & Future
Hands on sessions
Actionable Insights
11:35

How to define, use and the actual attribution model.. with a look to the future

Session description

Tecniques, tracking and much more to make the best out of this tool

Session description

How you can do this? Using data visualization? Prediction? Describe how you do that using a case history

Session description
12:15

Ideas and hypotesis about the future of the Data Driven Marketing

Session description

Tecniques, tracking and much more to make the best out of this tool

Session description

Focusing on quantitative data only means forgetting the voice of customer. How to merge these two type of data in order to increase the business performance? 

Session description
13:00
Lunch & Expo Hall Time
14:45
Present & Future
Hands on sessions
Actionable Insights
14:50

Which is the best way to integrate online and offline data right now? How about data visualisation?

Session description

Tecniques, tracking and much more to make the best out of this tool

Session description

It starts from data but how the new technologies might improve the customers' business?

Session description
15:30

Tools, algorithms and any other tecniques useful to predict performances, ROI, etc

Session description

Tecniques, tracking and much more to make the best out of this tool

Session description

How to set the best tool for increasing performances. Which tools can be mixed to increse ROI, subscriptions and many other useful KPI?

Session description
16:15
Refreshments & Expo Hall Time
16:30
Present & Future
Hands on sessions
Actionable Insights
16:35

How to track everything and how the tracking could impact the business

Session description

Tecniques, tracking and much more to make the best out of this tool

Session description

Case study. Which are the correct tracking for an ecommerce? Which KPIs are the most powerful to increase conversions? How to extract value from data?

Session description
17:15

From present to the future, what about the skills of the next Data Analysts?

Session description

Tecniques, tracking and much more to make the best out of this tool

Session description

Which are the correct tracking for a B2B? Which KPIs are the most powerful to increase conversions? How to extract value from data?

Session description
18:00
End of day
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