Marketing Analytics Summit Agenda 2019

martedì 05 novembre 2019

08:00
Registration
09:00
Enrico Pavan
Chairman
Marketing Analytics Summit Milan
Jim SterneMarketing Analytics Summit
Founder
Marketing Analytics Summit
09:30
Brian Clifton
International Google Analytics Expert & Best Selling Author
10:15
Present & Future
Google Hands on sessions
Actionable Insights
10:20

How the new technologies impact on analytics and marketing

Session description
Panelist
Jim SterneMarketing Analytics Summit
Founder
Marketing Analytics Summit

How to integrate Google Analytics, Google Optimize and Google Data Studio

Session description
Panelist
Daniele Spigolon
Head of UX
Subito

Data Tracking, Tools set up and actionable insights

Session description
Panelist
Mikko Piippo
Digital Analytics and CRO Consultant
Hopkins
11:00
Refreshments & Expo Hall Time
11:30
Present & Future
Google Hands on sessions
Actionable Insights
11:35

An eGaming industry perspective

Session description
Panelist
Matz LukmaniGoogle
Product Lead, Attribution and Measurement
Google's EMEA

Genesis of a perfect data Layer: analysis, reporting and an eye to the past

Session description
Panelist
Marco Cilia
Data Solutions Director
Ragooo/Connexia

Preemptive Analytics

Session description
Panelist
Yehoshua Coren
Founder & Principal
Analytics Ninja LLC
12:15

Industry 4.0:T he value of Deep Learning on business

Session description
Panelist
Matteo Testi
CEO & Founder Deep Learning Italia
Icaro Artificial

Genesis of a perfect data Layer: analysis, reporting and an eye to the past

Session description
Panelist
Marco Cilia
Data Solutions Director
Ragooo/Connexia

Focusing on quantitative data only means forgetting the voice of customer. How to merge these two type of data in order to increase the business performance? 

Session description
Panelist
Tommaso GalliFacebook
Marketing Science Lead - Italy
Facebook
13:00
Lunch & Expo Hall Time
14:00

Lessons in Analytics from a Former Product Manager

Session description
Lizzie Allen KleinGoogle
Senior Data Analyst
Google
14:45
Present & Future
Google Hands on sessions
Actionable Insights
14:50

Which is the best way to integrate online and offline data right now? How about data visualisation? 

The AI-Driven Marketing Strategy

Session description
Panelist
Alex Mari
Research Associate at the Chair for Marketing and Market Research
University of Zurich

Tecniques, tracking and much more to make the best out of this tool

Session description
Panelist
William Sbarzaglia
Digital Strategist & Data Scientist

It starts from data but how the new technologies might improve the customers' business?

Session description
Panelist
Filippo Trocca
Chief User & Customer Intelligence Officer
Datrix
15:30

Tools, algorithms and any other tecniques useful to predict performances, ROI, etc

Session description
Panelist
Steen RasmussenIIH Nordic
Senior Partner and Scandinavian Online Optimisation Specialist
IIH Nordic

Tecniques, tracking and much more to make the best out of this tool

Session description
Panelist
William Sbarzaglia
Digital Strategist & Data Scientist

How to set the best tool for increasing performances. Which tools can be mixed to increse ROI, subscriptions and many other useful KPI?

Session description
Panelist
Jorge RamosZalando
Analytics Lead
Zalando SE
16:15
Refreshments & Expo Hall Time
16:30
Present & Future
Google Hands on sessions
Actionable Insights
16:35

How to track everything and how the tracking could impact the business

Session description
Panelist
Sharona Plasmeijer
Technical Data & AI Consultant
Macaw

Tecniques, tracking and much more to make the best out of this tool

Session description
Panelist
Emeline Catherine Dit Cariot
CRO / Experimentation | Organizer Women in Analytics
KPN

Case study. Which are the correct tracking for an ecommerce? Which KPIs are the most powerful to increase conversions? How to extract value from data?

Session description
Panelist
Enrico Pavan
Chairman
Marketing Analytics Summit Milan
17:15

From present to the future, what about the skills of the next Data Analysts?

Session description

Tecniques, tracking and much more to make the best out of this tool

Session description

Which are the correct tracking for a B2B? Which KPIs are the most powerful to increase conversions? How to extract value from data?

Session description
18:00
End of day
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