Marketing Analytics Summit Agenda 2019

martedì 05 novembre 2019

08:00
Registration
09:00
Enrico Pavan
Chairman
Marketing Analytics Summit Milan
Jim SterneMarketing Analytics Summit
Founder
Marketing Analytics Summit
09:15

After leaving Google in 2008 I initially followed the customary consultancy path of helping enterprises achieve digital transformation - based on data of course. My goal was to provide smart insights and strategic advice that would significantly boost a business's performance online. Good idea! However, despite my reputation I was constantly pushed back by senior management when it came to proposing change. They simply did not trust their data. So I circled back and started systematically auditing Google Analytics setups in order toestablish what level the data quality was at. This story brings together some of the extraordinary findings of my work, with results that are somewhat shocking. It also changed my career path..

Session description
Brian Clifton
International Google Analytics Expert & Best Selling Author
10:00

Il social listening e le analisi integrate come punto di partenza per ricerche qualitative. Blogmeter, leader italiano nella social intelligence, racconta quali metriche siano davvero rilevanti e dimostra come numeri e ricerche fungano da faro per ottenere insights strategici fondamentali

Session description
Eugenia Burchi
Head of Product
Blogmeter
10:15

Moderating:

Session description
Moderator
Paolo Zanzottera
Board Member
ShinyStat

Moderating:

Session description
Moderator
William Sbarzaglia
Digital Strategist & Data Scientist

Moderating:

Session description
Moderator
Daniele Donzella
Business Intelligence Consultant & Partner
Altura Labs
10:20

Marketing professionals and digital analysts of all stripes need a destination, a map, and expert navigation to help acclimatize to how artificial intelligence is going to impact their world. 

Session description
Panelist
Jim SterneMarketing Analytics Summit
Founder
Marketing Analytics Summit

This talk will be a 40 min walkthrough of how I have used PowerBI to answer critical business questions for my customers.

Session description
Panelist
Rasmus Bøgelund Christiansen
PowerBI Owner | Implementation and Data Strategist | UX Consultant

How to measure friction, irritation and failures in order to optimise the user experience.

Session description
Panelist
Mikko Piippo
Digital Analytics and CRO Consultant
Hopkins
11:05
Refreshments & Expo Hall Time
11:25
Present & Future
Hands on sessions
Actionable Insights
11:30
  • Learn what’s possible and what’s not with digital attribution (Myth Busting)
  • How advanced companies activate attribution within larger measurement frameworks of their companies
  • A deep dive on Measurement & Attribution practices in eGaming Industry (how similar are you ?)


Session description
Panelist
Matz LukmaniGoogle
Product Lead, Attribution and Measurement
Google's EMEA

In questo intervento vogliamo descrivere la nascita di un data layer "perfetto" che sia la sintesi efficace tra diverse componenti tipiche del mondo dell'analisi dei dati: l'analisi su GA, il reporting su DS e un pregresso spesso ingombrante che non si può ignorare. Cercheremo di capire il rapporto tra ogni scelta fatta sul data layer, le conseguenze nella configurazione e nell'analisi, su interfaccia o su Data Studio.

Session description
Panelist
Marco Cilia
Data Solutions Director
Connexia

This talk is inspired by first hand experience that Yehoshua has had with a wide range of organizations. He will present a mixture of strategic approaches to the analytics life cycle as well as a number of tactical execution methods for how to build a digital measurement framework with the outcome in mind. Learn how to answer business questions that the business may not have even asked.

Session description
Panelist
Yehoshua Coren
Founder & Principal
Analytics Ninja LLC
12:15

Too often we focus on gathering data and spend too much of our time perfecting data, but often it is less a question of how much or how good data we have, but more how we use the data we have. If data is an answer to all our questions, then we desperately need to know what questions we are actually asking. In this session Steen explore how the combination of data, cloud and activation platforms can be used through a philosophy of experimentation to help answer the elusive question… now what?

Session description
Panelist
Steen RasmussenIIH Nordic
Senior Partner and Scandinavian Online Optimisation Specialist
IIH Nordic

In questo intervento vogliamo descrivere la nascita di un data layer "perfetto" che sia la sintesi efficace tra diverse componenti tipiche del mondo dell'analisi dei dati: l'analisi su GA, il reporting su DS e un pregresso spesso ingombrante che non si può ignorare. Cercheremo di capire il rapporto tra ogni scelta fatta sul data layer, le conseguenze nella configurazione e nell'analisi, su interfaccia o su Data Studio.

Session description
Panelist
Marco Cilia
Data Solutions Director
Connexia

A full immersion on strategies and technicalities to get a valuable vision of customers from a multiple data sources environment. Should I use a connector? and what about an ELT or ETL approach?
Tips and business case to design and choose the right architecture to use

Session description
Panelist
Daniele Donzella
Business Intelligence Consultant & Partner
Altura Labs
13:00
Lunch & Expo Hall Time
14:00

Do you ever feel adrift in a sea of tactical questions without a clearly defined business problem? Unsure how to transition the relationship with your stakeholder from transactional to meaningful and impactful? Tired of communication struggles with your business counterparts? These are just a few of the most common complaints with Data Analytics roles. An escapee from the Product Management field, Lizzie shares how she applies lessons from her former role to her current Data Analyst career. Though she doesn’t have a silver bullet solution, she will walk through examples of how you can bring order to chaos, partner on business problem definition and manage your stakeholder relationships. Don’t worry, it won’t be all “process” and “frameworks”. Lizzie will talk through a “Minimum Viable Analysis” approach to integrate lean software development principles into your day-to-day work with actual analysis examples. Take these lessons learned the hard way by Lizzie, and manage your analytics career like a product.

Session description
Lizzie Allen KleinGoogle
Senior Data Analyst
Google
15:00
Present & Future
Hands on sessions
Actionable Insights
15:05

Marketing professionals face increasing complexity due to the explosion of digital and data touchpoints, as well as unprecedented consumers’ expectations in terms of interaction, content, and offer personalization. Marketers come to realize that artificial intelligence (AI) is the only possible way to cope with this level of complexity.

Session description
Panelist
Alex Mari
Research Associate at the Chair for Marketing and Market Research
University of Zurich

It would be a presentation giving insights on the following: from implementing a CRO process to apply learning (based on my experience in corporate companies)

Session description
Panelist
Emeline Catherine Dit Cariot
CRO / Experimentation | Organizer Women in Analytics
KPN

Come usare Google Analytics 360 e Google Cloud per creare una customer management platform ed una Data Management platform in un'unica piataforma

Session description
Panelists
Gianluca Marchio
Marketing Manager
Italo Treno
Filippo Trocca
Chief User & Customer Intelligence Officer
Datrix
15:50

Negli ultimi 5 anni si è vista una rapida evoluzione e utilizzo di modelli di Intelligenza Artificiale. Alcuni di questi metodologie, come il Deep Learning, hanno fatto dei grandi passa avanti nel mondo indistriale mostrano il loro utilizzo anche nel business e non solo nella ricerca. In questo intervento, ripercorreremo la storia  dell'Intelligenza Articiale fino ad arrivare ai giorni nostri con il Deep Learning e i suoi utilizzi in ambito industriale.

Session description
Panelist
Matteo Testi
CEO & Founder Deep Learning Italia
Icaro Artificial

How can UX have an impact on product performance? What should be the role of a user experience team in a company?

We will discuss about how a well structured UX process can make the difference and about which kind of data should be acquired as an input in order to make the right hypotheses.

Through the discussion of real life cases we will understand the importance of merging Qualitative and Quantitative analyses and the impact of involving business and technical stakeholders in all the phases of a design process.

Session description
Panelist
Daniele Spigolon
Head of UX
Subito

With the rise of BigData and advanced Analytics, traditional UX Research methods may be losing prominence to the extent of being perceived as not needed anymore. Through some real examples from Zalando, in this session we’ll discuss how both disciplines can still collaborate for the good of the business and the customer.

Session description
Panelist
Jorge RamosZalando
Analytics Lead
Zalando SE
16:30
Refreshments & Expo Hall Time
16:45
Present & Future
Hands on sessions
Actionable Insights
16:50

The way users purchase online and offline are very difficult to measure in general and even more in scenario where multiple device and investment are going on. We will see why is that so and what options we have today to tackle this problem.

Session description
Panelist
Tommaso GalliFacebook
Marketing Science Lead - Italy
Facebook

Come monitorare, rappresentare e analizzare la user journey su un progetto web attraverso Google Data Studio con il supporto di Google Tag Manager e Analytics.
Il workshop ha come scopo quello di mostrare come creare un vero e proprio sistema di analisi su misura per i progetti web, in modo da analizzare l’intero percorso dell’utente in ottica data driven ovvero poter avere a disposizione dati facilmente trasformabili in informazioni e decidere le azioni da intraprendere.

Session description
Panelist
William Sbarzaglia
Digital Strategist & Data Scientist

To transform the data assets into competitive insights is what should drive business decisions and actions. Discover the KPIs that you need to monitor and project for monetizing your mobile investmen

Session description
Panelist
Simona Poli
Planning and Analysis Director
DOCOMO Digital
17:35

Google developed the most powerful AI in the world and it’s regularly applying it out on almost every product of its advertising ecosystem. Let’s go deep down and see how its Machine Learning technology works. Common mistakes and best practices to get optimal results from Smart Bidding campaigns, the whole thing driven by real case studies. 

Session description
Panelist
Valerio Ronchi
CEO & Founder
Fragos Media

Come monitorare, rappresentare e analizzare la user journey su un progetto web attraverso Google Data Studio con il supporto di Google Tag Manager e Analytics.

Session description
Panelist
William Sbarzaglia
Digital Strategist & Data Scientist

Come tracciare, integrare l'online e l'offline ed analizzare i dati per migliorare le performance di business 

Session description
Panelist
Enrico Pavan
Chairman
Marketing Analytics Summit Milan
18:20
End of day
CloseSelected Tags:
We use cookies to provide you with the best possible experience on our website. By utilising our website you agree to the placement of cookies on your device. Find out more