Bio:

Mikko Piippo is digital analytics and optimisation consultant from Helsinki. In 2016, he  co-founded Hopkins, a  digital marketing agency from Helsinki.  In only three years, the agency has grown from three to 27 people and is now one of the biggest agencies in Finland. “We decided to eat our own dog food”, Mikko explains their success.  He consults ambitious companies in collecting and using digital analytics data for website and marketing optimisation.