Paolo is an analytics veteran having started work as a SEO in 1998 during his studies at university when he began to “consume” log data to create web analytics reports. In 2000 he got his degree at Bocconi University in economics with the thesis “Consumer protection in ecommerce”, working on that topic with an Internship in the European Commission in Brussels. He came back to Italy at the end of the 2001 and he founded a web agency: Bizonweb srl, focused on ecommerce and web marketing. Since 2007 Paolo is a member of board of ShinyStat: a digital analytics company, certified provider for Audiweb. Paolo led directly the R&D to develop Mobile Analytics in 2008, Video Analytics in 2009 and App Analytics in 2011.
In 2013 Paolo co-founded the Italian company Appocrate: an e-health Start-Up with a focus on mobile devices. Paolo loves know-how exchange: he enjoys speaking when invited by universities and public and private organizations. A proud father he loves his son even more than his smartphone and chocolate.