Bio:

Matz Lukmani (EMEA Product Lead, Attribution & Measurement) based in London (UK) has been with google for +4 years working on products like Google Analytics 360, AdWords, Attribution 360 and Firebase Analytics. He currently leads Attribution offerings within Google Ads, Search Ads 360 and Google Attribution in EMEA.

He has worked over 9 years in USA at various Analytics leadership roles at SAP, Bristol-Myers Squibb, Toys R Us, MediaCom, Triad Retail Media and PwC to name a few. He offers analytics consulting services in the field of web-analytics, predictive analytics and advanced text mining across a wide group of industries.