Bio:

Charles is Head of Innovation at AdSwerve, a leading Google Marketing Platform provider. He has more than 10 years of experience in Digital Analytics, with deep expertise in helping companies of all sizes leverage Google Analytics 360. Currently, he is focused on the new App + Web properties in Google Analytics, Ads Data Hub, and navigating the complexities with first-party data in the fast-paced changes brought on by privacy, technology, and legislation.