Brian Clifton


International Google Analytics Expert & Best Selling Author


Recognised internationally as a Google Analytics expert, Brian’s best selling books have sold more than 100,000 copies and are used by students and professionals worldwide. As Google’s first Head of Web Analytics for Europe (2005-8), Brian built the pan-European team of product specialists. A legacy of that work was the online learning centre and test known as the GAIQ, which for 10 years was the certification for analysts.

Brian has also been a guest lecturer at University College London (MSc, “Web Economics”), Copenhagen University, and the Stockholm School of Economics.

Currently Brian is Director of Data Insights at Search Integration – a company specialising in helping organisations gain in-house “metrics understanding” using Google Analytics in combination with other business intelligence tools. He is the founder of the cloud-based Google Analytics audit tool: Verified Data.

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