Bio:

Alex Mari is a Research Associate at the Chair for Marketing and Market Research at the University of Zurich. He is currently studying the impact of Artificial Intelligence and Voice Assistants on both brands and consumers. Alex is former Head of Digital Marketing at Sonova Group, Brand Manager at Procter & Gamble and CEO of two technology-driven startups. He teaches digital marketing and transformation in business schools and equally loves academic, entrepreneurial, and managerial worlds.