Re-Imagine Your Coffee Ritual
Tuesday, Nov 10, 2020
You ever wonder this cup of coffee you are drinking, how does it end up on your table? Coffee is a booming global business with complex value chain. For the last 20 years, it has been going well, with the higher end segment projecting to reach 84.5 billion dollar by 2025. Nevertheless, there has been undercurrent behind the scene. Many coffee producers struggle to make a living and contemplating to abandon the crop. All of these, is further amplified by COVID-19. Will we run out of coffee in the near future? What could be the solution? Our response to the challenge begins here.