The little and the big why: The difference between KPI and ROI


Wednesday, Nov 10, 2021


3:55 pm




One of the big challenges a lot of organisations face is how to add commercial thinking to analytics, because more often than not the analytics function is working more like a support function and not as a business development driver. This means that the core thinking is not related to the bottom line and ROI, but more often practical KPI’s tied to operations, than business. In this session Steen will dive in and try to bridge the big why of business with the tactics of every day analytics to make sure the power and importance of analytics can and will be recognized all across the organisation.

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