Speakers:

Alex Mari

The AI-Driven Marketing Strategy

Date:

Tuesday, Nov 5, 2019

Time:

3:05 pm

Summary:

Marketing professionals face increasing complexity due to the explosion of digital and data touchpoints, as well as unprecedented consumers’ expectations in terms of interaction, content, and offer personalization. Marketers come to realize that artificial intelligence (AI) is the only possible way to cope with this level of complexity.

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