Supercharging Marketing Analytics with the Modern Data Stack

Date:

Wednesday, Nov 10, 2021

Time:

10:25 am

Track:

Room:

2

Summary:

The session will discuss recent development in the modern data stack, predictions for its direction of travel in the future, and its implications on Marketing Analytics and what that means to Analysts, Marketers and Management. It aims mainly to prepare the audience for a mindset shift with the significant changes happening in the tech industry and regulations around privacy.

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