The implementation of a structured and effective CRO strategy is a real challenge that begins with 3 essential elements: the team you build, the tools and process you use to manage the conversion optimization of your website or app.

• How can I structure my CRO team?
• What kinds of people should I recruit?
• What tools should I use?

The CRO team has a strategic role to involve all departments within the company, and lead them into a continuous improvement mindset. They will highlight the problems users encounter and, more generally, align the conversion optimization strategy with the company’s goals.

Conversion Rate Optimization (CRO) designates all the actions put in place to improve conversion on your website: A/B testing, personalization strategies, etc.