Do you remember the old good days when you were investing (aka wasting) half of your day manually changing your bids in Google Ads? Luckily enough, times are changing and this is something that is receding further and further into the past rather than extending into the future. Machine Learning is becoming more and more of a pure commodity; and advertising platforms are taking advantage of that. The truth is that what is really making the difference now is the way in which you are handling and processing your own data to “feed the machine”. In this speech you can discover the Booster Box approach to first party data and learn how to leverage it to reshape your digital marketing strategy. Curious? See you then!