How to improve a full customer experience with Natural Language Processing analysis
Tuesday, Nov 10, 2020
Natural Language Processing (NLP) is a field of AI that gives the machines the ability to read, understand and derive meaning from human languages. By analysing the intent behind someone’s search, using NLP, we are able to provide a better consumer journey by tailoring advertising messages to the user’s intent. This help raise CTR’s, lower CPC’s and increase CVR’s.