Keynote Speaker - Lessons in Analytics from a Former Product Manager


Tuesday, Nov 5, 2019


2:00 pm


Do you ever feel adrift in a sea of tactical questions without a clearly defined business problem? Unsure how to transition the relationship with your stakeholder from transactional to meaningful and impactful? Tired of communication struggles with your business counterparts? These are just a few of the most common complaints with Data Analytics roles. An escapee from the Product Management field, Lizzie shares how she applies lessons from her former role to her current Data Analyst career. Though she doesn’t have a silver bullet solution, she will walk through examples of how you can bring order to chaos, partner on business problem definition and manage your stakeholder relationships. Don’t worry, it won’t be all “process” and “frameworks”. Lizzie will talk through a “Minimum Viable Analysis” approach to integrate lean software development principles into your day-to-day work with actual analysis examples. Take these lessons learned the hard way by Lizzie, and manage your analytics career like a product.

Ready to attend?

Register now! Join your peers.

Register nowView Agenda
Newsletter Knowledge is everything! Sign up for our newsletter to receive:
  • 10% off your first ticket!
  • insights, interviews, tips, news, and much more about Marketing Analytics Summit
  • price break reminders