How to do Marketing Mix Modelling - experiences from Finland
Tuesday, Nov 10, 2020
In this session Petri Mertanen will talk about Marketing Mix Modelling and how to do it. He will tell what is the MMM in general and what are the common steps when you start modelling. Petri will present some results, experiences and practical advices from Finnish consultants and clients. During and after the presentation you should have a clear understanding how you could benefit from the Marketing Mix Modelling and what are the options going forward.