Ken Williams

How Google Analytics 4 is Shaping the Future of User Privacy


Wednesday, Nov 10, 2021


2:15 pm


With the launch of Google Analytics 4, Google has officially handed Analysts and advertisers a variety of new tools for managing user privacy, including: consent mode, modeled conversions, reporting identity, and more. This session will explore how these features are changing the way we define “privacy”, and describe the advantage that companies who adopt them early will have over competitors.

Ready to attend?

Register now! Join your peers.

Register nowView Agenda
Newsletter Knowledge is everything! Sign up for our newsletter to receive:
  • 10% off your first ticket!
  • insights, interviews, tips, news, and much more about Marketing Analytics Summit
  • price break reminders