Speakers:

Ken Williams

How Google Analytics 4 is Shaping the Future of User Privacy

Date:

Wednesday, Nov 10, 2021

Time:

2:15 pm

Summary:

With the launch of Google Analytics 4, Google has officially handed Analysts and advertisers a variety of new tools for managing user privacy, including: consent mode, modeled conversions, reporting identity, and more. This session will explore how these features are changing the way we define “privacy”, and describe the advantage that companies who adopt them early will have over competitors.

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