Being an analyst is often frustrating. You are in a supporting role as a data mechanic rather than an essential member of the team. Jim gets back to basics to help you become a trusted advisor and crucial to the success of the company. He summaries what it takes to become a great marketing analyst by understanding the data, the tools, the problem to be solved, the art of analysis, and the art of communication. Learn how to become a great analyst and become indispensable to your organization.