Attribution: theory and practice


Tuesday, Nov 10, 2020


2:50 pm




Attribution has been top of mind for advertisers during last few years. Majority of marketing specialists would agree that Last Click model doesn’t do justice. But then why is it still the most commonly used model? What other tools and models are available for you out there and how to make them work for you? And lastly, what impact will it bring for your business?

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