How can UX have an impact on product performance? What should be the role of a user experience team in a company?

We will discuss about how a well structured UX process can make the difference and about which kind of data should be acquired as an input in order to make the right hypotheses.

Through the discussion of real life cases we will understand the importance of merging Qualitative and Quantitative analyses and the impact of involving business and technical stakeholders in all the phases of a design process.