Gianluca is the founder of Booster Box, a performance agency specialized in scientific marketing. Prior to Booster Box Gianluca was at Google for 6 years working on different teams within AdWords. First as a Product Specialist, he then went on to manage online marketing for Google’s products in EMEA. Gianluca also served as Capital G’s Advisor, helping start ups with their online marketing in Google’s own late stage investment fund. He is a regular speaker at international PPC conferences (e.g. AdWorld Experience, HeroConf, Web Marketing Festival). Gianluca teaches digital marketing at University of Pisa. In 2019 Gianluca was voted 2nd Most Influential PPC Experts by PPC Hero.