Bio:

Petri Mertanen has +15 years’ experience from the field of digital analytics & marketing. He has been working in various positions in media, agency and as a consultant. Before starting his own business, Mertanen Analytics, he was leading the digital analytics team at Omnicom Media Group in Finland. Petri is a well known coach, and he has been lecturing in Aalto University as well. Petri Mertanen has been an active speaker during the years in events like MeasureCamp, eMetrics Stockholm and Superweek.