Jim Sterne: Creator of Marketing Analytics Summit
Jim Sterne sold business computers to first-time owners in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s and recently published his twelfth book, Artificial Intelligence for Marketing: Practical Applications. He is available for workshops and keynotes, and blogs and stays on top of AI in marketing at ai4marketing.com.
A note from Jim:
I’ve been going to conferences for 35 years. Most of them have been seriously boring. SERIOUSLY. I created the eMetrics Summit so people who were just discovering web analytics could some together and invent a profession: Digital Analytics.
Today, analytics is the heart of marketing and it was time to pump up the volume, time to reinvigorate the field and time to bring new technologies to light.
The events that gave me a leg up in my career, got my heart pumping, and set my hair on fire were the ones that forced me to step out of my comfort zone a little.
The thinking behind the Marketing Analytics Summit is to focus the event on the attendee. Rather than delivering papers on the latest research (let the data scientists do that!), MAS is all about helping marketing people become more data-informed, more data-savvy, more data-enriched.
If you’re in marketing, and you want to be in command of data from search and display to social and mobile and get a firm grasp of artificial intelligence, the Marketing Analytics Summit is THE place to meet the people who know what’s what and make the connections that will be the building blocks of your career.
Marketing Analytics Summit is a transformative event.
Marketing Analytics Summit is what I wish I had gone to 35 years ago.
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